How to Create an SEO-Ready Website in Framer

Creating a beautiful website is only part of the job. If people can't find it through search engines, you're missing an important opportunity to reach your audience.

The good news is that you don't need complicated SEO to build a strong foundation. A few technical and content decisions can make your Framer website easier for search engines to understand and index.

Here's where to start.

Use one H1 per page

Your H1 is the main heading of a page and should clearly describe what that page is about.

Use one H1 per page and make it relevant to the page's main topic.

For example:

H1: Property Management Software for Modern Teams

Then structure the rest of the page with H2 and H3 headings.

Avoid using headings simply because they look good visually. Your heading structure should reflect the hierarchy of your content.

Create a clear heading hierarchy

Use headings to organize your page logically.

Your H1 introduces the main topic. H2 headings divide the page into major sections, while H3 headings can introduce supporting topics within those sections.

For example:

H1 — Property Management Software

H2 — Everything in one place

H2 — Features

H3 — Automated billing

H3 — Maintenance tracking

H2 — Frequently asked questions

A clear hierarchy makes your content easier to scan for both visitors and search engines.

Write useful page titles and meta descriptions

Every important page should have a unique title and meta description.

Your title should clearly describe the page and naturally include the main topic you want it to rank for.

Your meta description should give visitors a concise reason to click.

Avoid stuffing keywords into your metadata. Write for people first.

Optimize your images

Images can improve your website experience, but large or poorly optimized files can also affect performance.

Use appropriately sized images and descriptive file names. Add meaningful alt text to images that provide useful information.

Alt text should describe the image naturally rather than simply listing keywords.

Keep your URLs simple

A good URL should be easy to understand.

For example:

/services

is clearer than:

/page-123-final-version

Keep URLs short, descriptive, and relevant to the page content.

Create content around real search intent

SEO isn't just about technical settings.

Your content should answer questions your audience is actually searching for.

Think about the problems your customers have, the services they need, and the questions they ask before making a decision.

For example, a legal website might create content around specific legal services or frequently asked questions. An architecture studio could publish articles about its projects, design process, or architectural approach.

Useful content gives search engines more context while giving your audience a reason to visit.

Link your pages together

Internal links help visitors discover more content and help search engines understand how your website is organized.

Link relevant pages naturally throughout your content.

A blog post about website performance, for example, could link to your services page or another relevant article.

Don't forget performance

Website performance is an important part of the overall experience.

Optimize your images, avoid unnecessary animations, and make sure your website works smoothly across mobile and desktop.

A technically clean and fast website gives both visitors and search engines a better experience.

Check your website before publishing

Before launching, review the SEO basics across your site.

Make sure every important page has:

• One clear H1

• A unique page title

• A relevant meta description

• Descriptive image alt text

• A clean URL

• A logical heading structure

• Relevant internal links

• A responsive and performant layout

SEO is an ongoing process, but getting the technical foundations right from the beginning gives your website a much stronger starting point.

Build a better foundation for search

You don't need to turn your website into a technical SEO project to get started.

Focus on clear structure, useful content, descriptive metadata, optimized images, and a good user experience.

When these foundations are in place, your Framer website is easier for both visitors and search engines to understand.